product image handoff

Everything you need to create updated product images for the MCRDSE e-commerce site. This document includes brand guidelines, image specs, current product data, ingredients, and visual inspiration.

Created April 6, 2026 · MCRDSE x Going Up

your task

WHAT WE NEED

Go through every product listed below and create improved product images that feel consistent with the MCRDSE website design. Use the current images as a starting point — you can use tools like NanoBanana or similar AI rendering tools to create something that feels more premium, on-brand, and cohesive across the catalog.

  • Improve each product image — take the existing image and render up something that feels closer to the site's visual language
  • Refine the product copy — fill in or clean up taglines and descriptions where they're missing or weak
  • Use the ingredients — reference the ingredient list for each formula to inspire the visuals (floating botanicals, glowing elements, etc.)
  • Keep it consistent — every product image should feel like it belongs in the same family

brand visual language

CORE COLORS

Abyss
#1E0A38
Amethyst
#5B2D8E
Purple
#8E2CFB
Bisque
#E4D5C4
Cream
#F2E8DA
Linen
#F6F0E8
Walnut
#50385E

TYPOGRAPHY

Headlines: Newsreader, Extra Bold (800), lowercase. Used for product names and headings.

Body text: Sora, Light (300). Used for descriptions and paragraphs.

UI/Labels: Sora, Medium (500), uppercase with letter-spacing.

Accent: Newsreader Italic for taglines and emphasized words.

IMAGE GUIDELINES

DO

  • Clean backgrounds — cream (#F2E8DA) or linen (#F6F0E8), or transparent
  • Products should pop against minimal backgrounds — let the product be the hero
  • Floating botanicals — ingredient plants/mushrooms can orbit or float around the product (see hero image inspiration)
  • Warm, premium tone — earthy, sophisticated, not clinical or "health food store"
  • Consistent lighting — soft, natural, slightly warm
  • 4:3 aspect ratio for product cards (this is how they display on the site)
  • High resolution — at least 1200px wide, PNG or WebP preferred

DON'T

  • Busy or colorful backgrounds
  • Heavy drop shadows or glossy effects
  • Stock photo lifestyle shots — the site uses product-focused imagery
  • Purple backgrounds (purple is for CTAs/buttons only)
  • Rounded pill shapes on images — the site uses sharp corners (4px radius)

how products appear on the site

Every product appears as a card in a 3-column grid. Here's the anatomy:

Example product
MAGIC 2.0 BLEND
the focus dose
Deep work without jitters. No crash.
$65 VIEW

CARD ANATOMY

  • Image area: 4:3 ratio, linen background (#F6F0E8), product centered with padding. Image uses object-fit: contain so the full product is always visible.
  • Category label: Sora 600, 9px, uppercase, amethyst color
  • Product name: Newsreader 800, 1.25rem
  • Tagline: Newsreader Italic, 0.85rem, walnut color. Max 2 lines.
  • Price: Newsreader 800, 1.1rem
  • Border: 1px solid #1E0A38 (thin, dark, structural)

IMAGE SPECS

  • Aspect ratio: 4:3 (displayed)
  • Min resolution: 1200 x 900px
  • Format: PNG (transparent bg preferred) or WebP
  • Background: Transparent, cream, or linen
  • Object fit: Contain — entire product must be visible, no cropping

visual inspiration from the site

These are two key visual elements on the homepage that set the tone. Use them as inspiration for the product image style.

HERO SPINNING WREATH

The homepage hero shows the Bliss and Focus bottles surrounded by floating botanicals — mushrooms, blue lotus flowers, ginseng roots, berries, and leaves — arranged in an organic wreath/orbit around the products. This is the visual language to aim for.

Hero spinning wreath — products surrounded by floating botanicals

PILL CAPSULE WITH ORBITAL INGREDIENTS

The "What's Inside" section features 17 ingredient images orbiting around a pill capsule. Each ingredient is a high-quality transparent PNG — real botanical cutouts for plants and 3D orb/bubble renders for chemical compounds. They float with a white glow on hover.

MCRDSE Pill Capsule

The pill capsule center — ingredients orbit around this

INGREDIENT IMAGES — USE THESE IN YOUR RENDERS

These are the actual ingredient images from the site. Use them directly in your product renders if it helps — float them around the products like on the homepage.

Golden Teacher
Golden Teacher
Blue Lotus
Blue Lotus
Kanna
Kanna
Lion's Mane
Lion's Mane
Cordyceps
Cordyceps
Bacopa
Bacopa
Schisandra
Schisandra
Panax Ginseng
Panax Ginseng
Gotu Kola
Gotu Kola
Rosemary
Rosemary
Ginkgo
Ginkgo
Phosphatidylserine
PS
L-Tyrosine
L-Tyrosine
Pine Bark
Pine Bark
Theobromine
Theobromine
Huperzine A
Huperzine A
B-Complex
B-Complex

KEY VISUAL NOTES

  • Botanicals (mushrooms, flowers, herbs) are photographed on transparent backgrounds as real plant cutouts
  • Chemical compounds (Phosphatidylserine, L-Tyrosine, B-Complex) are rendered as glowing 3D orbs and bubbles
  • The overall feel is: floating, clean, warm, natural, slightly magical
  • Hover/active states use a white glow (not purple)
  • Think: premium supplement brand meets botanical illustration meets modern editorial

ingredient reference

These are the 17 ingredients used across our formulas. Use these for visual inspiration when creating product images — the right botanicals can float around each product based on what's actually in it.

BOTANICALS (11)

Botanical

Golden Teacher

Found in: Focus & Bliss

The star of every formula. Supports neuroplasticity, creative thinking, and a grounded sense of clarity. The most iconic psilocybin strain.

Botanical

Blue Lotus

Found in: Focus & Bliss

Promotes relaxation, lucid awareness, and a gentle euphoria. A sacred flower used in ancient Egyptian ceremony.

Botanical

Kanna

Found in: Focus & Bliss

Eases tension and elevates mood through natural serotonin support. Used for centuries by the Khoisan people of South Africa.

Botanical

Lion's Mane

Found in: Focus (Magic 2.0)

Supports cognitive function, memory, and nerve growth factor (NGF) production. Clinically studied for neuroprotective benefits.

Botanical

Cordyceps

Found in: Focus (Magic 2.0)

Boosts oxygen utilization and cellular energy, supporting endurance and stamina without stimulants or crash.

Botanical

Bacopa Monnieri

Found in: Focus (Magic 2.0)

Improves recall, attention, and information processing speed. An Ayurvedic herb trusted for over 3,000 years.

Botanical

Schisandra Berry

Found in: Bliss (Bliss 2.0)

Supports stress resilience, liver function, and mental stamina. Known as the "five-flavor fruit" in Chinese medicine.

Botanical

Panax Ginseng

Found in: Focus (Magic 2.0)

Supports sustained energy, immune function, and cognitive performance. The king of adaptogens.

Botanical

Gotu Kola

Found in: Bliss (Bliss 2.0)

Calms anxiety while boosting memory and focus. Called the "herb of longevity" in Ayurvedic medicine.

Botanical

Rosemary Extract

Found in: Focus & Bliss

Protects brain cells from oxidative stress. Rich in rosmarinic acid and carnosic acid.

Botanical

Ginkgo Biloba

Found in: Focus (Magic 2.0)

Enhances cerebral blood flow, supporting oxygen and nutrient delivery to the brain. From one of the oldest living tree species.

COMPOUNDS / NOOTROPICS (6)

Compound

Phosphatidylserine

Found in: Focus (Magic 2.0)

Supports memory consolidation and cortisol regulation. One of the few nootropics with FDA-qualified health claims.

Compound

L-Tyrosine

Found in: Focus (Magic 2.0)

Supports focus and motivation under stress. A precursor to dopamine, norepinephrine, and epinephrine.

Compound

Pine Bark Extract

Found in: Focus (Magic 2.0)

Supports brain blood flow and reduces oxidative stress. Standardized as Pycnogenol.

Compound

Theobromine

Found in: Focus & Bliss

Promotes smooth, sustained energy without jitters. A gentle vasodilator naturally found in cacao.

Compound

Huperzine A

Found in: Focus (Magic 2.0)

Increases acetylcholine levels — the neurotransmitter for learning, memory, and attention. Derived from Chinese club moss.

Compound

B-Complex Vitamins

Found in: Focus & Bliss

B6, B9, and B12 support neurotransmitter synthesis, energy metabolism, and methylation.

all products to update

Below is every product that needs an improved image. Current images are shown for reference — your job is to make them better while keeping them on-brand.

FEATURED — OUR LATEST DROP
Focus & Bliss Combo
COMBO / FEATURED
MCRDSE Focus & Bliss Dose — One Month Combo
$99.99

Both the Focus and Bliss bottles in one box. Everything you need for your first month of microdosing.

Ingredients: All 17 ingredients across both formulas (see ingredient reference above)

Task: This is the hero product — it needs to feel premium. Consider showing both bottles with floating botanicals around them, similar to the homepage hero graphic. This image drives the "See Our Latest Drop" CTA.

CAPSULES — BLENDS

Magic 2.0
BLEND / BEST SELLER
Magic 2.0 — New Focus Blend
$65

Deep work without jitters. No crash. No afternoon slump. Just you, dialed in.

Key ingredients: Golden Teacher, Lion's Mane, Cordyceps, Phosphatidylserine, Blue Lotus, Kanna, Bacopa, Panax Ginseng, Ginkgo, L-Tyrosine, Pine Bark, Huperzine A, Theobromine, B-Complex, Rosemary

Task: The current image is decent (blue tube packaging). Render with floating focus-oriented botanicals — Lion's Mane, Cordyceps, Ginkgo leaves. Keep it clean and energetic.
Bliss 2.0
BLEND
Bliss 2.0 — Blue Lotus and Kanna Blend
$65

Soften the edges without checking out. Deep calm, emotional balance, better rest.

Key ingredients: Golden Teacher, Blue Lotus, Kanna, Schisandra, Gotu Kola, Rosemary, Theobromine, B-Complex

Task: Green tube packaging. Render with calming botanicals — Blue Lotus flowers, Schisandra berries, Kanna. Softer, more serene feel than Focus.
Focus Dose
BLEND
Focus Dose (Original)
$80

The original focus formula. Cognitive clarity and sustained attention.

Task: Older product image — needs a full refresh to match the 2.0 product visual style.
Bliss Dose
BLEND
Bliss Dose (Original)
$90

The original bliss formula. Emotional balance and gentle calm.

Task: Older product image — needs a full refresh to match the 2.0 product visual style.

CAPSULES — PURE DOSE

Pure Dose Golden Teacher
PURE DOSE
Pure Dose — Golden Teacher
$75

Just Golden Teacher. No blend, no extras. For those who want the pure experience.

Task: Clean product shot. Can incorporate subtle Golden Teacher mushroom imagery floating nearby.
Pure Dose Enigma
PURE DOSE
Pure Dose — Enigma
$75

Pure Enigma strain. A potent, unique experience for the experienced microdosers.

Task: Refresh to match the Pure Dose Golden Teacher visual style. Differentiate with slightly different mushroom imagery.
Pure Dose
PURE DOSE
Pure Dose (Original)
$65

The original pure dose formula.

Task: Older image, needs refresh to match the product line.

GUMMIES

Tropical Twist Gummies
GUMMY / BEST SELLER
Tropical Twist Gummies
$55.55

Tropical-flavored mushroom gummies. Fun, accessible, delicious.

Task: Render with a tropical, playful feel. Think: floating tropical fruit, bright but still on-brand warm tones.
Jedi Mind Tricks
GUMMY
Jedi Mind Tricks — Mixed Berry
$66.66

Mixed berry mushroom gummies with a playful edge.

Task: Playful but premium. Berries floating around the product. Keep the fun name energy in the visual.
Sweet Sour Surreal
GUMMY
Sweet, Sour & Surreal Gummies
$55.55

Sweet and sour mushroom gummies.

Task: Refresh image to match the gummy product line.
Awaken Gummies
GUMMY
Awaken Gummies
$60

Part of the Awaken line. Elevated gummy experience.

Task: Align with the Awaken brand sub-line (chocolates + tea share this branding).
MCRDSE Gummies
GUMMY
MCRDSE Gummies
$35

Classic MCRDSE acai gummies. Entry-level option.

Task: Older image, needs a full refresh.
FUN GUY Gummies
GUMMY
FUN GUY Mushroom Gummies
$75

Premium mushroom gummies with a playful personality.

Task: Needs refresh. Keep the fun personality while elevating to match the premium brand.

CHOCOLATES

Awaken Dark Chocolate
CHOCOLATE / BEST SELLER
Awaken Dark Chocolate
$55.50

Golden Enigma blend dark chocolate. Rich, intentional, elevated.

Task: The Awaken line should feel cohesive. Cacao nibs, chocolate textures, warm tones.
Awaken Epiphany
CHOCOLATE
Awaken Epiphany
$55.50
Task: Refresh to match the Awaken chocolate line. Differentiate from the Dark Chocolate variant.
Awaken Tantra
CHOCOLATE
Awaken Tantra
$55.50
Task: Sensual, warm variant. Differentiate visually from other Awaken chocolates.
Awaken Blue Pearl
CHOCOLATE
Awaken Blue Pearl
$55.50
Task: Subtle blue tones possible here given the name, but keep within the warm brand palette.
FUN GUY Chocolates
CHOCOLATE
FUN GUY Chocolates
$75
Task: Older image, needs full refresh. Match the premium chocolate line aesthetic.

TEA

Awaken Ceremonial Tea
TEA
Awaken Ceremonial Tea
$55

Part of the Awaken line. Ceremonial-grade mushroom tea.

Task: Warm, ceremonial, intentional. Steam, tea leaves, subtle mushroom elements. Cohesive with the Awaken sub-brand.

SAMPLE PACKS

Focus Sample
SAMPLE
Focus Dose Sample Pack — 10 Capsules
$30
Task: Refresh all sample pack images to match the main product they're sampling. Smaller/mini packaging feel.
Bliss Sample
SAMPLE
Bliss Dose Sample Pack — 10 Capsules
$30
Task: Match the Bliss visual language. Smaller packaging feel.
Pure Dose Sample
SAMPLE
Pure Dose Sample Pack — 10 Capsules
$30
Task: Match the Pure Dose visual language.
Pure Dose Enigma Sample
SAMPLE
Pure Dose Enigma Sample Pack — 10 Capsules
$30
Task: Match the Pure Dose Enigma visual language.

delivery format

WHAT TO DELIVER

  • One image per product (26 products total)
  • Format: PNG with transparent background preferred, or on cream/linen background
  • Resolution: 1200 x 900px minimum (4:3 ratio)
  • Naming: Use the product slug as filename (e.g., magic-2-0.png, bliss-2-0.png)
  • Refined copy: If you improve taglines or descriptions, include them in a separate text file or spreadsheet alongside the images

WHERE TO FIND CURRENT ASSETS

  • Current product images: Linked above from mcrdse.com/wp-content/uploads/
  • Ingredient images: In the site repo at /public/images/ingredients/ (17 PNGs)
  • Hero video: /public/videos/hero_video3.mp4 (the spinning botanical wreath)
  • Brand style guide: MCRDSE/mcrdse_style_guide.html in the repo

MCRDSE x Going Up · Product Image Handoff · April 2026